Presto needed installs that actually stuck, a way to see whether people used the app once they had it, and one strategy tying acquisition, product and real-world presence together.
What wasn't working.
- Install count alone doesn't build a business.
- Installs that didn't stick, and no way to see what happened after them.
- Acquisition, product and events running as separate efforts, pulling in different directions.
Decisions, not activities.
We work with Presto as a growth partner, not a vendor running isolated campaigns. Media buying, content, product input, events and a plan for what to measure inside the app, all under one campaign built to tie them together.
The work, in order.
What we actually did, step by step.
Lower cost while installs climbed.
Installs went up while cost per install came down to €0.35. That only happens when targeting, creative and budget are actively managed, not left on autopilot.
Content that connects, and content that converts.
Paid creative built to drive installs, organic content built to show people what Presto actually does. Two jobs, two strategies, one funnel.
Product, not just promotion.
We work on the app itself and on PrestoLink and PrestoDirect, shaping what gets built from what we see in users and the market.
Showing up in person.
Where the team should be present, and how the app gets introduced to people meeting it for the first time.
Knowing what to measure.
Presto's own team runs the app's backend, so their developers built the tracking. Our part was working out which in-app events matter, explaining why, and helping them pin down each one. That data now feeds back into marketing and product priorities.
What moved.
An install is the easiest number to chase and the least useful one on its own. What matters is what happens after it.
Tell us about your business.
We read every message ourselves and reply within one business day. If we're not the right fit, we'll say so.